Lead Marketo campaigns and automated customer journeys remotely from Canada as GitLab’s Staff Lifecycle Marketing Manager. Apply lifecycle expertise across B2B SaaS marketing.

This senior individual contributor leads lifecycle, email, CRM, and growth marketing programmes at GitLab. The work spans campaign planning, copywriting, segmentation, testing, quality assurance, launches, and performance analysis. Cross-functional partners include Marketing Operations, Data Analytics, Product Marketing, Campaigns, Content Marketing, and regional teams.

Key Responsibilities

Create and improve automated nurture journeys with static and agile content

Plan communications for events, webcasts, workshops, and priority campaigns

Manage segmentation, audience logic, localization, testing, and quality assurance





Promote email best practices across the wider marketing function

Analyze campaign and funnel data to guide performance decisions

Requirements

At least seven years of lifecycle, email, CRM, or growth marketing experience

Experience at a B2B SaaS technology company

Marketo expertise with smart lists, templates, modules, and dynamic content

Working knowledge of HTML and CSS for email design

Strong attention to detail in reporting and campaign operations

Bring Marketo, lifecycle strategy, and campaign analysis expertise to GitLab’s remote Canadian marketing team.

📌 Staff Lifecycle Marketing Manager Marketo (Winnipeg)
🏢 CanadaLync
📍 Winnipeg