Senior Media Planner in Toronto, hybrid, develops integrated media plans using media research tools, analysis, and client presentation skills.Initiative seeks a Senior Media Planner for its integrated media planning team. You will prepare media plans, proposals, and analysis that satisfy client objectives. The position includes client service, media buying coordination, campaign evaluation, and budget control.Key Responsibilities:Prepare, write, and present integrated media plansEvaluate media opportunities, trends, issues, and partner proposalsManage client expectations, deadlines, and work-back schedulesMaintain media plans and evaluate campaign performanceCoordinate media buying and oversee media buy administrationRequirements:Minimum two years of integrated media planning experienceExperience within an integrated advertising agencyProficiency with Transparent Decisions, Vividata, Neilson, or PrismaExcellent written and verbal communication skillsProficiency in Microsoft Office SuiteBring media planning, client service, research tools, and buying coordination skills to Initiative's Toronto team.

📌 Senior Media Planner Toronto
🏢 Interpublic
📍 Toronto