Rely Digital is seeking a self-starting, motivated Growth Marketing Strategist (Paid Media) to plan, launch, and scale high-performing paid advertising programs,.This role is ideal for someone who has managed e-commerce ad accounts with real budgets, understands how creative, offers, and data work together to drive profitable revenue, and is comfortable supporting professional services and lead generation clients as well.Role OverviewThe Growth Marketing Strategist will work closely with Canadian and US-based brands, primarily in e-commerce and professional services, to plan, execute, and optimize campaigns across Meta Ads, Google Ads, and other paid channels.You'll own account strategy from creative testing and audience structure through to feed optimization and measurement, with a focus on driving revenue, ROAS, and profitable growth rather than just clicks and traffic.Here are 6 reasons why Rely Digital might be right for you:Accelerate your career in advertising with hands-on training.Work with innovative and high-growth brands across a range of verticals.Become a data wizard and marketing trend-spotter.Enjoy our pet-friendly office space with unlimited coffee, kombucha on tap, and weekly team happy hours.Hybrid work with WFH and in-person collaboration.Keep the creative juices going with weekly whiteboard sessions and team learning events.ResponsibilitiesOwn paid media strategy and day-to-day management for e-commerce clients across Meta Ads and Google Ads (Search, Shopping, Performance Max, YouTube)Build and scale Meta campaigns, including Advantage+ Shopping, catalog and dynamic product ads, prospecting, and retargetingManage and optimize product feeds in Google Merchant Center and Meta Commerce ManagerPlan and run structured creative testing across formats, hooks, offers, and landing pages,



working with our internal Design team to brief and iterate on ad creativePlan campaigns around promotional calendars, product launches, and seasonal peaks (BFCM, holidays)Support professional services clients with search and social campaigns focused on qualified inquiries and consultationsBuild and optimize lead generation campaigns where relevant, including lead forms and landing page funnelsMaintain clean tracking and measurement, including pixel/Conversions API, GA4, and conversion setupAnalyze performance toward business outcomes (revenue, ROAS, MER, CAC, and lead quality) and translate the data into clear recommendationsLead client communication and reporting, and proactively identify opportunities to grow accountsRequired Qualifications3–5+ years of hands-on paid media experience, with a strong focus on e-commerceDeep, hands-on experience with Meta Ads Manager and Google Ads, including Shopping and Performance MaxProven track record of scaling e-commerce ad spend profitably and hitting ROAS/revenue targetsExperience with product feeds, Merchant Center, and catalog-based campaignsSolid understanding of conversion tracking (Meta Pixel/CAPI, GA4, Google Tag Manager)A creative testing mindset and the ability to write clear creative briefsStrong proficiency in Excel/Google Sheets (pivot tables, lookups,



data analysis)Strong communication skills and the ability to explain performance in terms of business impactPreferred QualificationsExperience with qualified services or lead generation clientsExperience with Shopify and e-commerce analyticsFamiliarity with email/SMS platforms (e.G., Klaviyo) and CRMs (e.G., HubSpot)Experience with LinkedIn Ads, TikTok Ads, or Amazon AdsGoogle Ads and Google Analytics certificationsBachelor's degree in a related fieldHere are 7 reasons why Rely Digital might be right for you:Accelerate your advertising career and expertise with hands-on trainingWork with innovative and high-growth brands across a range of verticalsBecome a data wizard and marketing trend-spotterHybrid work with WFH and in-person collaborationAccess competitive health and wellness plansKeep the creative juices going with weekly whiteboard sessions and team learning eventsEnjoy our pet-friendly office space with unlimited coffee, kombucha on tap, and weekly team happy hoursCompensation and BenefitsExpected salary range: $70,000–$85,000 (dependent on experience and expertise)WeWork membership with free kombucha, cold brew, and iced tea on tap, plus an espresso machineHealth and benefits plan, annual wellness spending account, and 3 weeks of vacationAgency experience and training across multiple areas of digital marketingA combination of on-site and work-from-homeAbout Rely DigitalRely Digital is a Vancouver-based digital marketing agency experienced in managing performance-driven campaigns for high-growth and enterprise brands. We specialize in paid media across search, social, shopping, display, and video, helping e-commerce brands scale revenue profitably and helping service businesses generate qualified demand.We see ourselves as an extension of our clients' teams, bringing together strategy, execution, and measurement to deliver results that matter.We thank all applicants for their interest; only those selected foran interview will be contacted. Your resume may be considered for other vacancies.

📌 Growth Marketing Strategist (Paid Media) (Vancouver)
🏢 Rely Digital
📍 Vancouver