Nous bâtissons une banque axée sur les relations pour un monde moderne.

Nous recrutons des professionnels talentueux et passionnés qui ont à cœur de faire ce qu’il faut pour nos clients. À la Banque CIBC, nous misons sur vos forces et vos ambitions pour vous donner le pouvoir d’agir.

Les membres de notre équipe disposent de ce dont ils ont besoin pour apporter une contribution significative et être valorisés, à la fois pour ce qu’ils sont et ce qu’ils font.

Pour en savoir plus sur la Banque CIBC, visitez le site .

What you'll be doing As Senior Manager, Email and Distributed Marketing, you will support the strategy and lead the execution, governance, optimization, and ongoing management of advisor- and business-driven email communications across both Salesforce Marketing Cloud and traditional email channels, including Outlook embedded email communications.

As a member of the Wealth Digital, Marketing and Communications team, you will support Wealth Management by enabling scalable, compliant, and effective marketing and communication solutions that advance advisor and broader business objectives.

The successful candidate will bring deep digital marketing expertise, strong channel management capability, marketing technology knowledge, and operational leadership to oversee a multi-channel email ecosystem.

This includes leading sophisticated Distributed Marketing capabilities within Salesforce Marketing Cloud, with a strong focus on journey strategy, development, orchestration, optimization, and lifecycle management, while also governing more traditional email formats and processes to ensure consistency, compliance, and effectiveness across all outbound communications.

How you'll succeed Strategic & Innovative Thinking – Support the digital strategy and roadmap to ensure advisors’ and clients’ needs are addressed.

Assess the impact of delivered programs in achieving desired goals and objectives, and define KPIs and success metrics across the full email channel ecosystem, including journey performance, progression, engagement, and conversion outcomes.

Email Campaign Execution – Support the end-to-end delivery of marketing, advisor, and transactional email campaigns across OFT, Distributed Marketing, and Salesforce Marketing Cloud channels.

Coordinate timelines, prepare assets, and help ensure communications are launched accurately, efficiently, and in alignment with business priorities.

Email Build, Deployment & Distributed Marketing Enablement – Build, format, personalize, and manage email communications within Salesforce Marketing Cloud and Distributed Marketing frameworks, and support deployment activities, including hands-on execution of Outlook file template emails where required.

Enable scalable advisor communications through Distributed Marketing templates, user workflows, and channel governance.

Journey Development & Management – Lead the design, build, testing, deployment, and ongoing management of Salesforce Marketing Cloud journeys using Journey Builder.

Develop triggered, scheduled, and behavior-based journeys that support client and advisor communications across the lifecycle.

Manage entry sources, audience segmentation, decision splits, wait steps, versioning, and journey health to ensure relevant, timely, and effective communications.

Distributed Marketing Management – Oversee the implementation and ongoing management of Distributed Marketing capabilities to support advisor-level communications at scale.





Partner with stakeholders to develop templates, establish usage standards, manage approvals and governance requirements, and enhance the advisor experience while maintaining compliance and brand consistency.

Journey Optimization & Personalization – Monitor journey and Distributed Marketing performance and recommend enhancements to improve engagement, operational efficiency, and business outcomes.

Apply segmentation, dynamic content, personalization logic, A/B testing, and audience rules to continuously optimize journey effectiveness and user experience.

Automation & Operational Excellence – Lead campaign workflow setup and operational support through Automation Studio, Distributed Marketing processes, and related Salesforce Marketing Cloud capabilities to enable reliable audience selection, data flows, triggered sends, and campaign execution processes.

Cross-Functional Collaboration – Partner with advisors, business stakeholders, technology teams, compliance, and marketing partners to translate communication objectives into scalable Distributed Marketing and Salesforce Marketing Cloud journey solutions.

Project Management – Lead programs with enterprise partners, managing channel backlogs, prioritization, dependencies, and strategic alignment across Distributed Marketing, journey, and email initiatives.

Quality Assurance & Compliance – Review campaign content, journey configuration, Distributed Marketing setup, segmentation logic, personalization rules, and deployment details carefully to support accuracy, consistency, and alignment with brand, regulatory, privacy, and accessibility expectations.

Who you are You have a degree/diploma in Marketing, Communications, or a related field.

You can demonstrate experience in email campaign execution, journey development, Distributed Marketing, and marketing automation, including strong hands-on expertise with Salesforce Marketing Cloud, Journey Builder, Automation Studio, Distributed Marketing, audience segmentation, testing, and deployment.

Experience with Outlook file template (OFT) development is also required.

It’s an asset if you have experience supporting both marketing and transactional communications in a regulated industry.

You have relevant experience.

You bring 7–10 years of digital marketing, email marketing, CRM, or campaign delivery experience, with strong hands-on exposure to building, managing, testing, and optimizing multi-step journeys, Distributed Marketing programs, and email communications.

You understand customer journey orchestration and distributed communications.

You have experience developing and managing lifecycle, triggered, and event-based communications, and you are comfortable using data, segmentation, and decision logic to deliver more personalized and effective experiences across centralized and advisor-enabled channels.

You know that details matter.

You notice things that others don’t.

Your critical thinking skills help inform your decision-making, particularly when managing journey logic, Distributed Marketing governance, campaign setup, and deployment accuracy.

You're motivated by collective success.





You know that teamwork can transform a good idea into a excellent one.

You know that an inclusive team that enjoys working together can bring a vision to life.

You love to learn.

You're passionate about growing your knowledge.

You have a strong sense of curiosity and stay current on evolving email marketing, automation, Distributed Marketing, and Salesforce Marketing Cloud capabilities.

You live your values.

You bring high standards, genuine care to your relationships, and want to grow with an employer that shares your values and brings out your best. #LI-TA Ce que la Banque CIBC vous offre À la Banque CIBC, vos objectifs sont une priorité.

En fonction de vos forces et de vos ambitions en tant qu’employé, nous nous efforçons de créer des occasions qui vous permettront d’exploiter votre potentiel.

Notre objectif est de vous offrir une carrière, pas uniquement un chèque de paie.

Nous nous efforçons de vous récompenser de façon personnalisée et pertinente, notamment en vous offrant un salaire concurrentiel, une rémunération au rendement, des avantages bancaires, l’adhésion à un programme d’avantages sociaux*, à un régime de retraite à prestations déterminées* et à un régime d’achat d’actions par les employés, des vacances, du soutien pour votre bien-être et Créateur de moments, notre programme social de reconnaissance basé sur des points.

Grâce à nos espaces et à nos outils technologiques, il devient facile de réunir les grands esprits pour créer des solutions novatrices qui améliorent les choses pour nos clients.

Nous favorisons une culture qui encourage l’expression de vos ambitions au moyen d’initiatives comme la journée Raison d’être, une journée de congé payé dont vous pouvez profiter pour investir dans votre croissance et votre perfectionnement. * Sous réserve des modalités du régime et du programme Ce que vous devez savoir La Banque CIBC s’est engagée à créer un milieu de travail intégrateur où tous les membres de l’équipe et les clients se sentent à leur place.

Nous recherchons des candidats dotés d’un large éventail de compétences et offrons une expérience accessible aux candidats.

Si vous avez besoin d’une solution d’adaptation, écrivez à .

La Banque CIBC s’engage à faire preuve de clarté dans le cadre de son processus d’embauche.

Tous les affichages visent à pouvoir des postes pour lesquels nous recrutons activement, à moins d’avis contraire.

Vous devez être légalement admissible à travailler au Canada dans les lieux précisés ci-dessus et, s’il y a lieu, détenir un permis de travail ou d’études valide.

Nous pourrions vous demander de remplir une évaluation fondée sur les attributs et d’autres tests de compétences (comme la simulation, la programmation, la maîtrise du français) Nous utilisons des outils d’intelligence artificielle pendant le processus de recrutement.

Notre objectif pour le processus de demande est d’en apprendre davantage sur vous et sur tout ce que vous avez à offrir, et de vous donner l’occasion d’en apprendre davantage sur nous.

Lieu de travail Toronto-81 Bay, 12th Floor Type d’emploi Permanent Heures de travail hebdomadaires 37.5 Compétences Campagnes de marketing numérique, Communication, Contenu numérique, développement des outils de mesure, Engagement client, Expérience utilisateur (EU), Facilitation, Gestion des livrables, Rapport sur tableau de bord, Travail d'équipe

📌 Sr. Manager, Email and Distributed Marketing (Toronto)
🏢 CIBC
📍 Toronto