Lead Meta and native advertising from Buyerlink’s Victoria, BC office, scaling consumer acquisition through hands-on performance marketing expertise. As VP of Paid Media, you will own strategy and execution for Home Services and Automotive. Build campaigns, improve lead quality, and develop a repeatable growth model. Lead a high-performing team while remaining hands-on in Meta Ads Manager, supported by experimentation, measurement, and cross-functional execution. Key Responsibilities:

Own paid social and native advertising across Home Services and Automotive Build, launch, manage, and optimize acquisition campaigns Scale lead volume while improving quality, conversion rates, and CPL Develop testing across creative, audiences, offers, and campaign structure Lead team, reporting,



investment planning, and cross-functional execution Requirements:

Three-plus years of performance marketing experience Hands-on Meta Ads Manager campaign-building and optimization expertise B2C lead generation experience with high-volume consumer acquisition Scaled paid social spend to hundreds of thousands monthly Solid analytical skills across attribution, financial metrics, and KPIs Bring Meta expertise, lead-generation economics, and strategic leadership to Buyerlink’s scalable paid media engine.

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📌 VP Paid Social Performance Marketing (Victoria)
🏢 BuyerLink
📍 Victoria