Marketing Data Analytics Managers turn campaign data into customer-first recommendations using relational databases, SQL, and analytical tools. This Scotiabank role is based in Toronto. Within the Canadian Bank Analytics group, you will maximize targeted marketing impact through meaningful performance insights. You will work with business line and marketing partners on acquisition and engagement. Your analysis will support campaign design, channel allocation, and efficiency. Key Responsibilities:





Recommend marketing initiatives to Canadian Banking partners Synthesize data to understand customer trends and opportunities Size audience opportunities for campaign planning Optimize customer and channel allocation using prior results Conduct pre- and post-campaign performance deep dives Requirements:

Five-plus years of related experience, preferably banking or retail Experience with targeted leads, campaigns, or segmentation Experience supporting multiple partners and delivery timelines Analytical background with quantitative focus Attention to detail and interest in customer behavior Apply customer-first marketing analytics, campaign segmentation, and performance measurement skills as Scotiabank’s Toronto manager.

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📌 Marketing Data Analytics Manager (Toronto)
🏢 Scotiabank
📍 Toronto