Our Group Benefits Marketing team delivers innovative digital marketing strategies and solutions that promote differentiated health and wellness benefits, services and experiences.

Our goal is to empower customers to live healthier lives, optimize benefits usage and plans, and help organizations build healthy, productive and high-performing workforces.

Reporting to the Director, Sponsor/Advisor Marketing & Growth, the Marketing Consultant, Sponsor/Advisor Marketing & Growth supports the development and execution of integrated sponsor and advisor marketing programs that contribute to engagement and business growth.

This role works with team members and cross-functional partners to deliver audience-focused marketing initiatives that build awareness, engagement and adoption across sponsor and advisor segments.

The successful candidate will bring strong execution, customer focus and a data-informed mindset, while using AI and emerging technologies to help improve marketing effectiveness and efficiency. **Position Responsibilities:** **Strategy and positioning** : Support the development and execution of integrated, insight-driven marketing plans that strengthen relationships with sponsors and advisors throughout their lifecycle journey.

Translate customer, market, and business insights into clear messaging, value propositions and campaign plans that support engagement, trust and business growth. **Business outcomes and growth:** Execute marketing initiatives aligned to key business objectives, including sponsor engagement, advisor engagement, product adoption, and retention.

Track results and identify practical opportunities to improve performance and business impact. **Customer and market insights:** Use customer research, behavioural data, market trends, competitive intelligence and voice-of-customer insights to support planning and decision-making.

Help maintain a strong understanding of audience needs and identify opportunities to improve marketing programs. **Campaign strategy and execution:** Manage the day-to-day development, execution and optimization of integrated marketing campaigns supporting the PA site, advisor portal, key product priorities, other digital experiences, and strategic initiatives.

Coordinate deliverables, timelines and partners to deliver relevant, audience-focused campaigns that drive awareness, engagement, adoption and satisfaction. **Sales enablement and partnership** : Develop and maintain clear, compelling messaging and resources that reinforce Manulife's value proposition and support sales and growth objectives.

Work collaboratively with business, sales, product, digital, creative and other partners to deliver high-quality materials. **Measurement, optimization, and performance management** : Support the definition of success metrics for campaigns and initiatives.

Monitor and analyze results, summarize insights and recommend practical improvements to marketing effectiveness and the customer experience. **Innovation and marketing excellence:** Use AI, marketing technology and emerging capabilities to improve day-to-day effectiveness, efficiency and customer experience.

Contribute to continuous improvement of marketing practices, processes and measurement approaches.



**Key attributes for success** Marketing professional with strong execution discipline Results-oriented with a focus on measurable marketing and customer outcomes Data-informed mindset with the ability to translate insights into action Strong relationship builder and collaborative partner Familiarity and openness to leveraging AI tools to improve how marketing work is delivered Growth mindset grounded in curiosity and adaptability Robust project management, organization and prioritization skills in rapid-paced environments Proactive, accountable, and solutions-oriented Collaborative team player with a bias for action **Required Qualifications** 3-5 years of experience in a marketing, communications or related role Excellent writing skills with a strong ability to create, draft, and edit written marketing collateral that drives awareness, engagement, and action Working knowledge of Microsoft 365 applications, including Outlook, Word, Power

Point and Excel; experience with tools such as Workfront and Mural is an asset Data-oriented, with experience or exposure to marketing automation and sales enablement tools (e.g., Salesforce Marketing Cloud, Seismic) and analytics software (e.g., Google Analytics) Process- and detail-oriented with a strong commitment to quality Solutions-focused mindset **Preferred Qualifications** University or college degree in marketing, communications, media, or related field of study Understanding of project management and collaborative ways of working; familiarity with Agile values and principles is an asset Group Benefits, health care, or related industry experience is an asset Bilingualism (English and French) is an asset.

If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec. **_When you join our team:_** As part of our global team, we'll support you in shaping the future you want to see.

We'll empower you to learn and grow the career you want.

We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

The role being advertised is an existing vacancy. **Giới thiệu về Manulife và John Hancock** Tập đoàn Manulife Financial là nhà cung cấp dịch vụ tài chính quốc tế hàng đầu giúp mọi người quyết định dễ dàng hơn và có cuộc sống vẹn toàn hơn. Để tìm hiểu thêm về chúng tôi, hãy truy cập https://www.manulife.com.vn/ . **Manulife là Nhà sử dụng lao động không phân biệt đối xử** Tại Manulife/John Hancock, chúng tôi luôn đón nhận sự đa dạng.

Chúng ta cố gắng thu hút, phát triển và duy trì lực lượng lao động đa dạng tương tự như những khách hàng mà chúng ta phục vụ, đồng thời thúc đẩy một môi trường làm việc hòa nhập,



đề cao thế mạnh của từng nền văn hóa và cá nhân.

Chúng ta cam kết tuyển dụng, duy trì, thăng tiến và trả lương một cách công bằng. Đồng thời, chúng ta quản lý tất cả các hoạt động và chương trình của mình mà không phân biệt đối xử dựa trên chủng tộc, dòng họ, xuất thân, màu da, nguồn gốc dân tộc, quyền công dân, tôn giáo hoặc tín ngưỡng tôn giáo, đức tin, giới tính (bao gồm phụ nữ mang thai và các tình trạng liên quan đến mang thai), xu hướng tính dục, đặc điểm di truyền, tình trạng cựu chiến binh, bản dạng giới, biểu hiện giới, tuổi tác, tình trạng hôn nhân, tình trạng gia đình, khuyết tật hoặc bất kỳ căn cứ nào khác được pháp luật hiện hành bảo vệ. Ưu tiên của chúng ta là loại bỏ các rào cản để đem lại cơ hội tiếp cận việc làm bình đẳng. Đại diện Bộ phận Nhân sự sẽ làm việc với những ứng viên có yêu cầu điều chỉnh hợp lý trong quá trình ứng tuyển. Tất cả thông tin được chia sẻ trong quá trình yêu cầu điều chỉnh sẽ được lưu trữ và sử dụng tuân theo pháp luật hiện hành và chính sách của Manulife/John Hancock. Để yêu cầu điều chỉnh hợp lý trong quá trình ứng tuyển, hãy liên hệ với [email protected] . **Referenced Salary Location** Toronto, Ontario **Working Arrangement** Kết hợp **Salary range is expected to be between** $73,725.00 CAD - $122,875.00 CAD Employees also have the prospect to participate in incentive programs and earn incentive compensation tied to business and individual performance.

The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training.

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D; insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans.

We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources.

Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence.

If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process.

For more information, please refer to our personal information collection statement (https://careers.manulife.com/global/en/talentacquisitionprivacystatement) .

📌 Marketing Consultant, Sponsor/Advisor Marketing & Growth (Halifax Regional Municipality)
🏢 Manulife
📍 Halifax Regional Municipality