Our Group Benefits Marketing team delivers innovative digital marketing strategies and solutions that promote differentiated health and wellness benefits, services and experiences.

Our goal is to empower customers to live healthier lives, optimize benefits usage and plans, and help organizations build healthy, productive and high-performing workforces.

Reporting to the Director, Sponsor/Advisor Marketing & Growth, the Marketing Consultant, Sponsor/Advisor Marketing & Growth supports the development and execution of integrated sponsor and advisor marketing programs that contribute to engagement and business growth.

This role works with team members and cross-functional partners to deliver audience-focused marketing initiatives that build awareness, engagement and adoption across sponsor and advisor segments.

The successful candidate will bring strong execution, customer focus and a data-informed mindset, while using AI and emerging technologies to help improve marketing effectiveness and efficiency. **Position Responsibilities:** **Strategy and positioning** : Support the development and execution of integrated, insight-driven marketing plans that strengthen relationships with sponsors and advisors throughout their lifecycle journey.

Translate customer, market, and business insights into clear messaging, value propositions and campaign plans that support engagement, trust and business growth. **Business outcomes and growth:** Execute marketing initiatives aligned to key business objectives, including sponsor engagement, advisor engagement, product adoption, and retention.

Track results and identify practical opportunities to improve performance and business impact. **Customer and market insights:** Use customer research, behavioural data, market trends, competitive intelligence and voice-of-customer insights to support planning and decision-making.

Help maintain a strong understanding of audience needs and identify opportunities to improve marketing programs. **Campaign strategy and execution:** Manage the day-to-day development, execution and optimization of integrated marketing campaigns supporting the PA site, advisor portal, key product priorities, other digital experiences, and strategic initiatives.

Coordinate deliverables, timelines and partners to deliver relevant, audience-focused campaigns that drive awareness, engagement, adoption and satisfaction. **Sales enablement and partnership** : Develop and maintain clear, compelling messaging and resources that reinforce Manulife's value proposition and support sales and growth objectives.

Work collaboratively with business, sales, product, digital, creative and other partners to deliver high-quality materials. **Measurement, optimization, and performance management** : Support the definition of success metrics for campaigns and initiatives.

Monitor and analyze results, summarize insights and recommend practical improvements to marketing effectiveness and the customer experience. **Innovation and marketing excellence:** Use AI, marketing technology and emerging capabilities to improve day-to-day effectiveness, efficiency and customer experience.

Contribute to continuous improvement of marketing practices, processes and measurement approaches.



**Key attributes for success** Marketing professional with strong execution discipline Results-oriented with a focus on measurable marketing and customer outcomes Data-informed mindset with the ability to translate insights into action Strong relationship builder and collaborative partner Familiarity and openness to leveraging AI tools to improve how marketing work is delivered Growth mindset grounded in curiosity and adaptability Strong project management, organization and prioritization skills in fast-paced environments Proactive, accountable, and solutions-oriented Collaborative team player with a bias for action **Required Qualifications** 3-5 years of experience in a marketing, communications or related role Excellent writing skills with a strong ability to create, draft, and edit written marketing collateral that drives awareness, engagement, and action Working knowledge of Microsoft 365 applications, including Outlook, Word, Power

Point and Excel; experience with tools such as Workfront and Mural is an asset Data-oriented, with experience or exposure to marketing automation and sales enablement tools (e.g., Salesforce Marketing Cloud, Seismic) and analytics software (e.g., Google Analytics) Process- and detail-oriented with a strong commitment to quality Solutions-focused mindset **Preferred Qualifications** University or college degree in marketing, communications, media, or related field of study Understanding of project management and collaborative ways of working; familiarity with Agile values and principles is an asset Group Benefits, health care, or related industry experience is an asset Bilingualism (English and French) is an asset.

If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec. **_When you join our team:_** As part of our global team, we'll support you in shaping the future you want to see.

We'll empower you to learn and grow the career you want.

We'll recognize and support you in a adaptable environment where well-being and inclusion are more than just words.

The role being advertised is an existing vacancy. **Acerca de Manulife y John Hancock** Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor.

Para obtener más información acerca de nosotros, visite http://www.manulife.com . **Manulife es un empleador que ofrece igualdad de oportunidades** En Manulife/John Hancock, valoramos nuestra diversidad.

Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas.

Estamos comprometidos con la equidad en las contrataciones,



la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.

Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo.

Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud.

Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes.

Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a [email protected] . **Referenced Salary Location** Toronto, Ontario **Modalidades de Trabajo** Híbrido **Salary range is expected to be between** $73,725.00 CAD - $122,875.00 CAD Los empleados también tienen la oportunidad de participar en programas de incentivos y recibir una compensación vinculada al rendimiento empresarial e individual.

El salario real variará según las condiciones del mercado local, la geografía y factores relacionados con el puesto como conocimientos, habilidades, requerimientos, experiencia y educación/formación.

Si solicitas este puesto fuera de tu ubicación principal, por favor escríbenos a [email protected] para conocer el rango salarial correspondiente a tu ubicación.

Manulife ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar.

También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera.

Nuestro generoso programa de tiempo libre remunerado en Canadá incluye feriados, vacaciones, días personales y días por enfermedad, y ofrecemos la gama completa de ausencia laboral reglamentaria.

Si se está postulando para este puesto en los EE. UU., póngase en contacto con [email protected] para obtener más información sobre las disposiciones relativas al tiempo libre remunerado específicas de EE. UU.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process.

For more information, please refer to our personal information collection statement (https://careers.manulife.com/global/en/talentacquisitionprivacystatement) .

📌 Marketing Consultant, Sponsor/Advisor Marketing & Growth (Waterloo)
🏢 Manulife
📍 Waterloo