Lead programmatic strategy and activation remotely at Directive Consulting, using DSP expertise and measurement frameworks to drive B2B performance marketing.

As Associate Director, you will expand Programmatic services and shape the department’s strategic vision. You will develop campaigns, align cross-functional initiatives, analyze KPIs, and guide client growth. The role includes partner management, thought leadership, and team coaching.

Key Responsibilities:
Develop and execute comprehensive programmatic strategies
Align initiatives with cross-functional business objectives
Define KPIs and analyze campaign performance
Manage programmatic partners, vendors, and platforms




Share industry insights as an organizational thought leader

Requirements:
Seven-plus years in programmatic roles
Two-plus years managing, inspiring, and coaching people
Experience growing B2B or SaaS clients with $50k-plus monthly budgets
Recent hands-on DSP campaign building and optimization expertise
Programmatic planning, measurement, ABM, and communication skills

Bring programmatic leadership, DSP activation, and analytical expertise to expand Directive Consulting’s B2B marketing capabilities remotely.
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📌 Associate Director Programmatic Strategy Montreal
🏢 Directive
📍 Montreal