Lead Meta and native advertising from Buyerlink’s Victoria, BC office, scaling consumer acquisition through hands-on performance marketing expertise.

As VP of Paid Media, you will own strategy and execution for Home Services and Automotive. Build campaigns, improve lead quality, and develop a repeatable growth model. Lead a high-performing team while remaining hands-on in Meta Ads Manager, supported by experimentation, measurement, and cross-functional execution.

Key Responsibilities

Own paid social and native advertising across Home Services and Automotive

Build, launch, manage, and optimize acquisition campaigns

Scale lead volume while improving quality, conversion rates, and CPL

Develop testing across creative, audiences, offers, and campaign structure

Lead team,



reporting, investment planning, and cross-functional execution

Requirements

Three-plus years of performance marketing experience

Hands-on Meta Ads Manager campaign-building and optimization expertise

B2C lead generation experience with high-volume consumer acquisition

Scaled paid social spend to hundreds of thousands monthly

Solid analytical skills across attribution, financial metrics, and KPIs

Bring Meta expertise, lead-generation economics, and strategic leadership to Buyerlink’s scalable paid media engine.

📌 VP Paid Social Performance Marketing (Winnipeg)
🏢 BuyerLink
📍 Winnipeg