Butterfield & Robinson seeks a proactive Email Marketing Manager to lead lifecycle marketing efforts through CRM tools and strategic insights.In this role, you will be responsible for designing and optimizing email campaigns that enhance customer journeys from acquisition to re-engagement. You will directly manage and execute campaigns using HubSpot or Marketo while ensuring data quality and compliance with regulations. Leverage your analytical skills to optimize engagement metrics and drive conversion.Key Responsibilities:Structure and enhance traveler CRM journeys for better engagementUtilize AI tools for journey design and testingAnalyze campaign performance and refine strategies accordinglyFoster collaboration with cross-functional teams for seamless content executionEnsure compliance with global privacy standardsRequirements:Degree in marketing or a related discipline4-5+ years of email marketing or CRM experienceKnowledge of A/B testing and lifecycle optimizationExperience with data-driven strategies for targetingStrong attention to detail and problem-solving skillsMaximize your impact in email marketing and elevate traveler experiences with Butterfield & Robinson.

📌 Email Marketing Manager At Butterfield & Robinson (Toronto)
🏢 Butterfield & Robinson
📍 Toronto