What You’ll Do Own and operationalize the Paid Social operating model across strategy, activation, optimization, and reporting Ensure Paid Social workflows, SOPs, and RACIs are documented, socialized, and consistently followed Lead end‑to‑end Paid Social performance across priority campaigns, ensuring efficiency and effectiveness targets are met Drive disciplined optimization, testing, and learning agendas across all Paid Social platforms Guide the evolution of audience strategies, signals, and measurement approaches in response to platform and privacy changes Clearly articulate performance drivers, risks, and insights to internal stakeholders and leadership Act as the primary owner of Paid Social platform and vendor relationships, including regular platform check‑ins Translate platform roadmaps, updates, and POVs into actionable planning and in‑market decisions Proactively anticipate and manage platform, policy, and signal changes to minimize performance disruption Foster a test‑and‑learn culture that balances innovation with accountability and operational rigor Lead, coach, and develop a high‑performing Paid Social team with clear ownership and expectations Partner cross‑functionally with marketing, analytics, and agency teams to align priorities and execution Resolve escalations and executional issues, representing Paid Social perspectives in cross‑functional forums What You Bring 8+ years of digital media experience with deep Paid Social expertise Strong experience across major Paid Social platforms (e.G., Meta, TikTok, Snap, Pinterest, Reddit) Proven people leadership, stakeholder management,



and performance storytelling skills Ability to operate effectively in a complex, cross‑functional organization Strong understanding of media buying, measurement, and reporting Strong experience in analytics platforms, specifically GA360 Advantages and Compensation Comprehensive benefits and retirement programs Performance incentives, Continuing Education Programs Other perks to support your well‑being Career growth opportunities and product discounts Our typical hiring range is between $79,000.00 and $131,000.00 per annum. Salary decisions are also dependent on other factors such as your experience, job‑related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role‑specific requirements. Our Commitment to Diversity, Inclusion and Belonging We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. Accommodations We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity‑seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs. #J-18808-Ljbffr

📌 Manager, Paid Social - $79,000 - $131,000 A Year (Toronto)
🏢 Canadian Tire Corporation
📍 Toronto