Lead Sportsnet portfolio marketing in Toronto through audience growth, subscription strategy, and integrated brand leadership at Rogers Sports & Media.
The Senior Director, Marketing, leads marketing across Sportsnet, television, specialty brands, streaming products, and Rogers’ national radio network. This senior leader translates audience insight, content priorities, and business goals into brand platforms and full-funnel plans. The role manages 15+ marketers while coordinating content, product, distribution, revenue, media, insights, creative, and agency partners.
Key Responsibilities: Set portfolio marketing strategy and annual integrated roadmaps
Grow audiences across linear, digital, audio, social, and streaming
Accelerate DTC and OTT subscription growth




Lead campaigns from briefing through evaluation
Develop and coach 15+ marketing professionals
Requirements: 15+ years of progressive senior marketing leadership experience
Experience leading multi-brand or multi-product portfolios
Strong understanding of Canadian media and streaming
Expertise in brand, lifecycle, performance, and full-funnel marketing
Experience leading sizable teams and developing talent
Shape Rogers Sports & Media growth through strategic marketing, audience insight, subscription expertise, and robust portfolio leadership.

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📌 Senior Director Sports Media Marketing (Ontario)
🏢 Rogers Communications
📍 Ontario