Shape Practice Better’s brand strategy remotely across Canada, using positioning and content expertise to connect health technology with practitioners.
As Senior Manager of Brand Marketing, you will own brand identity, voice, messaging architecture, content strategy, and communications. You will manage a small team while partnering with Performance and Lifecycle Marketing leaders. The work supports a practitioner-focused SaaS platform serving more than 70 countries.
Key Responsibilities: Define brand identity, positioning, voice, and messaging architecture
Develop year-round content strategy and brand programmes
Activate practitioner communities through events and webinars
Lead co-marketing, public relations, and earned media
Establish brand KPIs, lift experiments, and incrementality tests
Requirements: Six to ten years in brand and content marketing
At least two years managing people
Experience with SaaS and commercial-metric programme delivery
Public relations, earned-media, and data-literacy experience
Robust cross-functional collaboration skills
Bring strategic brand leadership, content expertise, and measurable marketing practice to Practice Better’s remote Canadian team.

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📌 Senior Brand Marketing Manager SaaS (Manitoba)
🏢 CanadaLync
📍 Manitoba