Lead Meta and native advertising from Buyerlink’s Victoria, BC office, scaling consumer acquisition through hands-on performance marketing expertise.
As VP of Paid Media, you will own strategy and execution for Home Services and Automotive. Build campaigns, improve lead quality, and develop a repeatable growth model. Lead a high-performing team while remaining hands-on in Meta Ads Manager, supported by experimentation, measurement, and cross-functional execution.
Key Responsibilities: Own paid social and native advertising across Home Services and Automotive
Build, launch, manage, and optimize acquisition campaigns
Scale lead volume while improving quality, conversion rates, and CPL
Develop testing across creative, audiences, offers, and campaign structure
Lead team, reporting,



investment planning, and cross-functional execution
Requirements: Three-plus years of performance marketing experience
Hands-on Meta Ads Manager campaign-building and optimization expertise
B2C lead generation experience with high-volume consumer acquisition
Scaled paid social spend to hundreds of thousands monthly
Solid analytical skills across attribution, financial metrics, and KPIs
Bring Meta expertise, lead-generation economics, and strategic leadership to Buyerlink’s scalable paid media engine.

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📌 VP Paid Social Performance Marketing (British Columbia)
🏢 Buyerlink
📍 British Columbia