Lead long-term brand strategy and portfolio growth as a Senior Director, guiding integrated marketing across complex banners and categories. Shape brand health through digital and in-store programs.
This senior marketing leader owns brand strategy and positioning for assigned divisions and categories. The role partners with Divisional and Category leaders, develops consumer insights from analytics, and oversees teams delivering marketing programs. It also supports enterprise priorities, standard processes, and innovation across paid, earned, and owned channels.
Key Responsibilities: Own long-term brand strategy and portfolio-level growth decisions
Lead full-year marketing plans and integrated campaigns
Communicate brand objectives, initiatives, and vision organization-wide




Guide team performance through mentorship and career development
Manage brand programs, budgets, and marketing value
Requirements: Brand strategy and positioning expertise
Strong knowledge of leading digital marketing practices
Experience developing insights from data and analytics
Ten to fifteen years of brand marketing experience
Five or more years leading a team
Apply brand strategy, digital marketing, analytics, and people leadership to strengthen major portfolios and drive commercial growth.

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📌 Senior Director Brand Strategy Marketing (Ontario)
🏢 Myview
📍 Ontario