Shape Samsung MX marketing strategy through integrated planning, budget oversight, and agency leadership, translating business objectives into coordinated campaign action.
The Senior Manager, Marketing Planning, serves as the strategic planning prime for Samsung’s mobile eXperience Marketing team. You will establish planning cadences, connect annual brand strategies with quarterly tactics, and manage full-funnel go-to-market execution. This work requires consumer marketing knowledge, media planning expertise, and confident stakeholder influence.
Key Responsibilities: Establish structured annual and quarterly marketing planning cadences
Maintain a holistic view of marketing spend
Enable data-driven trade-off decisions across marketing investments




Hold agency partners accountable for timelines and deliverables
Align go-to-market strategies across marketing teams
Requirements: Deep understanding of consumer marketing and brand strategy
Knowledge of retail, carrier, or direct-to-consumer channels
Eight to ten years in integrated marketing communications
Expertise managing large-scale budgets and campaign orchestration
Ability to influence stakeholders without direct authority
Use strategic planning, budget governance, and cross-functional influence to coordinate Samsung MX marketing execution and campaign performance.

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📌 Marketing Strategy and Budget Director (Ontario)
🏢 Samsung Electronics
📍 Ontario