Drive DTC retention through subscriptions, lifecycle marketing, and customer experience from a fully remote role outside the United States. Own growth-critical metrics.
As Director of Retention and Lifecycle, you will own retention across both premium pet-product brands. Lead subscription strategy, email and SMS programs, post-purchase improvements, customer experience, and retention reporting. Use cohort, churn, and lifetime value data to identify the next lever. Work closely with the founder and senior team while managing agencies and customer experience leadership.
Key Responsibilities: Own subscription offers, cadence, bundles, portal, and cancellation flow
Build save, pause, swap, skip, and win-back tests
Manage email, SMS, lifecycle calendars, flows, and agency results




Lead customer experience policy and weekly KPI reporting
Report cohort retention and lifetime value against targets
Requirements: Five to six-plus years in DTC retention or lifecycle
Subscription retention leadership at $30M-$50M-plus brands
Hands-on Klaviyo and Loop or comparable platform experience
Solid cohort, churn, lifetime value, and testing discipline
Fluent English and fully remote location outside the United States
Lead subscriptions, lifecycle marketing, and customer experience while improving churn, lifetime value, and revenue across both brands.

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📌 Director of DTC Retention Lifecycle (Quebec City)
🏢 KittySpout
📍 Quebec City