Salesforce product strategy and CRM expertise define this Digital Product Manager role at Sun Life. Work hybrid, from the office and virtually.
At Prospr, Sun Life’s digital front door for Canadians, you will own Salesforce and related Advisor, SSA, and IWA capabilities. You will guide CRM workflows, lead management, digital partnerships, and platform experiences. The role combines product strategy, execution, data, and stakeholder leadership across an enterprise setting.
Key Responsibilities: Own and evolve the Salesforce product roadmap
Translate advisor needs into scalable CRM workflows
Improve lead distribution, qualification, conversion, and pipeline visibility
Partner on integrations, APIs, data models, and automation




Apply AI and automation to improve advisor productivity
Requirements: Four-plus years of product management experience
Hands-on CRM, Salesforce, sales technology, or advisor product experience
Understanding of lead management and sales workflows
Experience owning end-to-end product lifecycles
Ability to discuss Salesforce architecture and technical trade-offs
Lead Salesforce CRM strategy, measurable outcomes, and intuitive workflows supporting Prospr’s advisors, partners, and clients.

#J-18808-Ljbffr

📌 Salesforce Digital Product Manager (Ontario)
🏢 SunLife
📍 Ontario