Shape GitLab’s Growth Marketing engine remotely across Canada or the United States through operating leadership, AI fluency, and strategic judgment.
As a Principal-level individual contributor, you partner directly with the VP of Growth Marketing. You coordinate goals, budgets, strategic projects, and decisions across ten functions. Your work connects pipeline, first orders, Flex conversion, expansion, and post-sale adoption while representing Growth Marketing when needed.
Key Responsibilities: Run goals, business reviews, planning cycles, and metrics inspections
Track leadership commitments and keep strategic conversations moving
Own cross-functional projects without a single functional home
Prepare budget trade-offs with recommendations for delegated decisions
Represent Growth Marketing in reviews,



planning, and partner conversations
Requirements: Extensive B2B software marketing and senior leadership experience
Experience owning functions, budgets, go-to-market motions, or revenue accountability
Breadth across demand, digital, field, lifecycle, partner, and operations marketing
Comfort reading P&L;, pipeline reports, and budget models
Daily AI tool use, executive communication, and discretion
Use marketing strategy, operating discipline, business fluency, and AI adoption to accelerate GitLab Growth Marketing outcomes remotely.

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📌 Principal Growth Marketing Strategist (Manitoba)
🏢 Wwshemi
📍 Manitoba