Lead PLG funnel performance as a Senior Product Manager, using activation, retention, and A/B testing expertise in Toronto or San Francisco.
This Senior Product Manager, Growth role focuses on the customer’s first 30 days. You will guide signup, onboarding, activation, retention, and freemium-to-paid conversion. Success requires measurable growth experience, robust funnel ownership, and collaboration across Engineering, Design, and Growth Marketing.
Key Responsibilities: Manage signup, onboarding, activation, and paid conversion
Identify funnel drop-offs and improve conversion rates
Run A/B tests and structured funnel experiments
Optimize experiences for distinct customer segments
Apply AI to personalize customer onboarding
Requirements: 8+ years in Product Management
4–5+ years in Growth Product
Proven complex multi-product onboarding ownership
Strong PLG and freemium-to-paid conversion experience
Startup experience driving measurable growth
Use PLG strategy, activation knowledge, and rigorous experimentation to strengthen onboarding and customer conversion outcomes.

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📌 Senior PLG Product Manager Activation (Ontario)
🏢 Prime Talent Recruiting
📍 Ontario