Lead Buyerlink’s paid social growth from Victoria, BC, combining Meta expertise with strategic ownership of Home Services and Automotive acquisition.
As VP of Paid Media, you will lead strategy and execution while developing a high-performing team. Build, launch, optimize, and scale B2C lead generation across Meta, native, display, and emerging social platforms. Improve lead quality, conversion rates, CPL, and campaign efficiency through disciplined experimentation and transparent performance reporting.
Key Responsibilities: Own paid social and native advertising for two business verticals
Manage campaigns directly in Meta Ads Manager
Scale profitable lead volume while improving quality and CPL
Build testing programs across creative, audiences, offers, and structure




Present insights, risks, recommendations, and investment plans
Requirements: Three or more years in performance marketing
Hands-on Meta campaign setup, optimization, measurement, and scaling
Experience scaling spend to hundreds of thousands monthly
B2C lead generation experience balancing volume, CPL, and quality
Bachelor’s degree or equivalent professional experience
Bring hands-on Meta leadership, analytical rigor, and scalable acquisition expertise to Buyerlink’s Victoria-based growth team.

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📌 VP Paid Social Performance Marketing (British Columbia)
🏢 Buyerlink
📍 British Columbia