Lead Dropbox’s lifecycle marketing strategy using segmentation and experimentation to improve customer adoption, retention, and revenue across the customer journey.
As Senior Manager of Lifecycle Marketing, you will set strategy, guide investment, and lead a team of lifecycle marketers. You will build programs spanning onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. The work connects customer communication with product growth and measurable business outcomes.
Key Responsibilities: Own lifecycle marketing strategy and roadmap across customer stages
Lead, coach, and develop lifecycle marketing team members
Build programs using behavior, usage, triggers, and personalization
Establish experimentation, measurement, holdouts, and cohort analysis




Build scalable operating models, governance, and planning processes
Requirements: 10+ years across lifecycle, CRM, retention, or growth marketing
Significant experience hiring, coaching, and leading teams
Experience improving adoption, retention, monetization, expansion, or revenue
Deep expertise in segmentation, triggers, personalization, and automation
Technical fluency across CRM, data, orchestration, and measurement
Shape Dropbox lifecycle strategy through team leadership, customer insight, experimentation, and scalable marketing execution.

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📌 Senior Lifecycle Marketing Manager (Manitoba)
🏢 Dropbox
📍 Manitoba