Shape member engagement for Manulife’s Group Benefits business in Toronto through clear communications, campaign strategy, and digital solutions.
This Marketing Manager develops communications that improve member understanding, satisfaction, adoption, and self-service behaviours. You will partner with MarTech and Personalization, Product, Digital Experience, Customer Centricity, Distribution, Analytics, and Technology teams. The position suits an experienced marketer who can simplify complex benefit information and manage concurrent programs.
Key Responsibilities: Translate complex benefit information into actionable communications
Develop integrated marketing plans aligned with key objectives
Coordinate multiple initiatives, milestones, deliverables, and expectations




Provide strategic recommendations across cross-functional partner teams
Champion digital marketing best practices and member experience improvements
Requirements: Eight to ten-plus years managing and executing marketing campaigns
Strong understanding of digital media and online marketing practices
Exceptional writing and editing skills for compelling narratives
Ability to measure and optimize campaigns using data
Group Benefits, healthcare, or related industry experience highly valued
Use strategic marketing, clear storytelling, and cross-functional collaboration to strengthen member experiences across Manulife Group Advantages.

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📌 Group Benefits Marketing Manager (Nova Scotia)
🏢 Manulife
📍 Nova Scotia