Lead TikTok and Instagram strategy as a Freelance Social Media Specialist, creating polished short-form content and managing profiles end to end.
This freelance role supports a life insurance agent serving families and union members. You will build a premium, education-first presence from the ground up. The work combines personal branding, organic audience growth, content production, and profile management.
Key Responsibilities: Develop end-to-end TikTok and Instagram strategies
Define content pillars, positioning, and posting cadence
Produce Reels, TikToks, Shorts, graphics, captions, and copy
Lead the personal rebrand and premium identity
Track engagement and refine organic growth approaches
Requirements: Proven experience growing TikTok and Instagram accounts
Portfolio demonstrating explicit social media results
Strong short-form video ideation, filming direction, and editing skills
Graphic design, caption writing, and copywriting ability
Experience building personal or founder-led brands
Bring strategy, production, and organic growth expertise to develop a trusted education-first insurance presence across social platforms.

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📌 Freelance Social Media Specialist (Ontario)
🏢 AtkinsRéalis
📍 Ontario