Own paid media strategy for senior living clients remotely, using Google Ads, Meta, LinkedIn, and Microsoft Ads across multiple accounts. As Paid Media Manager, Senior Living at Blacksmith Agency, you manage paid media for senior living operators and home care agencies. You own targeting, budgets, roadmaps, client narratives, and account growth. This AI-first digital agency keeps paid media separate from SEO, with a dedicated SEO strategist. Your work spans campaign optimization, attribution, and strategic client communication. Key Responsibilities:

Manage paid media across four advertising platforms Allocate budgets, adjust bids, target audiences,



and test creative Implement trusted conversion tracking and attribution Build ninety-day and quarterly client roadmaps Drive retention, upsell, and long-term relationships Requirements:

Three or more years hands-on with Google Ads and Meta Demonstrated movement in ROAS, CPA, or pipeline metrics Agency experience managing several clients simultaneously Transparent spoken English for live calls with United States clients Senior living or similar multi-location experience strongly preferred Bring paid media leadership, campaign expertise, and client strategy to Blacksmith Agency’s senior living accounts remotely.

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📌 Senior Living Paid Media Manager (Winnipeg)
🏢 Blacksmith Agency
📍 Winnipeg