To Apply for this Job Click Here Aplin is proud to support a long standing client in the hiring of aDigital Experience Managerto lead optimization across the end‑to‑end digital customer journey. This role focuses on improving how customers interact with the brand online, with a solid emphasis on conversion, usability, experimentation, and continuous improvement.In this role, you will lead a team responsible for optimizing key digital touchpoints including checkout, pricing presentation, subscription flows, and post‑purchase experiences. You will leverage customer insights, data, and experimentation to identify opportunities that improve performance and drive measurable business impact.Working closely with teams across Product, UX, Data & Analytics, Engineering, Pricing, and Marketing, you will play a key role in shaping and improving the digital experience. This is a hands‑on leadership role where you will set priorities, guide strategy, and ensure consistent execution across multiple initiatives.This is a full‑time permanent position (37.5 hours per week) with flexible hybrid or in‑office work arrangements. Candidates must live in the Edmonton, AB area.What You’ll DoLead and develop a team focused on improving digital conversion, engagement, and customer lifetime valueOwn the end‑to‑end digital experience, including checkout flows, pricing presentation, subscription journeys, and post‑purchase touchpointsBuild and manage a prioritized roadmap of digital experience improvements, balancing quick wins with longer‑term strategic initiativesUse qualitative and quantitative customer insights to identify friction points and optimization opportunitiesPartner with Data & Analytics to translate insights into actionable, testable initiativesOversee experimentation and A/B testing programs, ensuring tests are well designed, prioritized, and tied to measurable outcomesCollaborate with UX, Product,



Engineering, Pricing, and Marketing to deliver coordinated improvements across the digital experienceReview and guide improvements to UX, content, layout, and workflows to improve clarity, consistency, and performanceMonitor key performance metrics and identify ongoing optimization opportunitiesCommunicate roadmap priorities, progress, and outcomes to stakeholders and leadershipDevelop playbooks and best practices to scale successful optimization approachesWhat You Bring The EssentialsPost‑secondary education in Business, Marketing, Communications, Psychology, Design, or a related fieldProven experience leading and developing teams in a digital, ecommerce, UX, growth, or product environmentStrong experience managing complex projects and delivering against KPIsAbility to prioritize and execute across multiple concurrent initiatives in a fast‑paced environmentBackground in conversion optimization, UX, ecommerce, or growth marketingStrong understanding of consumer behaviour, digital psychology, and conversion principlesExperience designing and running A/B testing or experimentation programsAbility to translate business objectives into structured roadmaps and actionable initiativesExperience using AI or digital tools to improve workflow efficiencyCurious, proactive mindset with a focus on continuous digital improvementNice to HavesExperience with subscription‑based business models and pricing strategyFamiliarity with CMS platforms and front‑end digital environmentsExperience with analytics tools such as Google Analytics, Amplitude, or similarStrong understanding of ecommerce optimization and conversion best practicesExperience in continuous experimentation environments (A/B or multivariate testing)Why You Should Join:Excellent total compensation package (expected salary range $90,000 – $110,000 annually, commensurate with experience)Comprehensive health and dental benefits, plus an additional Health Care Spending

📌 Digital Experience Manager - C$90,000 - C$110,000 A Year (Edmonton)
🏢 Aplin
📍 Edmonton