09 Nov
|
Descartes Group
|
British Columbia
09 Nov
Descartes Group
British Columbia
Lead B2B demand generation and ABM programs for Descartes from Canada, working remotely while supporting North American pipeline growth and Sales alignment.
As Marketing Manager, you will manage integrated demand programs across North America. Your work will span account-based marketing, webinars, events, campaign execution, and CRM reporting. You will translate business goals into focused programs, coordinate stakeholders, and optimize activity for qualified pipeline contribution.
Key Responsibilities: Develop and manage end-to-end North American demand programs
Build ABM campaigns for priority accounts and verticals
Coordinate lead routing, source tracking, and CRM reporting
Track campaign, event, and webinar performance
Manage timelines,
budgets, vendors, and cross-functional workstreams
Requirements: Five or more years of B2B marketing experience
Focus on demand, ABM, field, or program marketing
Experience owning integrated North American programs
Experience running webinars, events, and campaigns
CRM and marketing tool proficiency, preferably Microsoft Dynamics
Bring strategic planning, program management, and CRM expertise to scale measurable demand programs across Descartes North America.
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📌 B Demand Generation Marketing Manager (British Columbia)
🏢 Descartes Group
📍 British Columbia