Lead integrated marketing for Ancestry in Canada, combining media strategy and campaign execution through work from home with occasional office attendance. Manage performance and brand initiatives across the customer journey.
This Senior Integrated Marketing Manager contract covers maternity leave for 12 months. You will align brand-building and performance marketing, using analytics, KPIs, and stakeholder collaboration to support acquisition. The work connects Canadian activity with global strategies across the UK and US.
Key Responsibilities: Lead integrated campaigns across Canada’s full customer journey
Oversee external media and creative agencies
Monitor KPIs and optimise campaigns using insights
Manage budgets, timelines, and agreed campaign objectives




Align activities with stakeholders across Canada, UK, and US
Requirements: Eight-plus years in integrated marketing, media strategy, and execution
Experience managing agencies and cross-functional stakeholders
Understanding of brand-building and performance marketing
Analytics, project management, organisational, and communication skills
Bachelor’s degree and global or matrixed organisation experience
Bring integrated campaign leadership, data-driven optimisation, and agency management to Ancestry’s Canadian marketing team.

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📌 Senior Integrated Marketing Manager Canada (British Columbia)
🏢 Ancestry
📍 British Columbia