Lead Ads Quality strategy remotely from Canada with expertise in ranking, relevance, and personalization for Sponsored Products. Travel approximately 25% as needed. As Principal Product Manager on Instacart’s Ad Product team, you will shape quality across the Sponsored Products franchise. You will partner with engineering, design, data science, and user research on high-stakes problems. The work spans experimentation, monetization systems, machine learning, and customer intent. Key Responsibilities:

Create controls balancing customer and advertiser value Drive experiments in merchandising, ranking,



and relevance Develop ranking and monetization strategy around ad requests Lead system design with machine learning engineers Define Sponsored Products experiences for conversational interfaces Requirements:

Experience with paid search or Sponsored Products advertising Experience building ranking, relevance, or recommendation products Consumer digital product experience at complex technology companies Solid analytical skills and data science fluency Seven to ten years of product management experience preferred Shape Instacart Ads Quality through ranking, relevance, experimentation, and machine learning for Sponsored Products across Canada.

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📌 Principal Ads Quality Product Manager (Winnipeg)
🏢 Wwshemi
📍 Winnipeg