General DescriptionThe Manager, Performance Marketing leads the execution and optimization of digital marketing campaigns across paid media, ABM, search, and social channels. This role manages a team of specialists, driving performance improvements and supporting the Director, Digital marketing in developing and implementing strategies that generate leads, pipeline, and revenue. The Manager is responsible for day-to-day operations, campaign management, and cross-functional collaboration to ensure alignment with broader marketing and business goals.Major ResponsibilitiesManage, mentor, and develop a team of Paid Media Specialists and other direct reports.Set transparent objectives, provide coaching, and conduct regular performance reviews.Foster a collaborative, high-performing team culture.Campaign ManagementOversee the execution and optimization of paid media campaigns (Google Ads, LinkedIn Ads, Facebook Ads, etc.).Integrate ABM strategies into performance marketing campaigns to target high-value accounts and drive personalized engagement (6sense, Demandbase, etc.).Ensure campaigns are aligned with strategic goals and deliver measurable results.Support the creation and optimization of landing pages in partnership with the web experience team.Search OptimizationAdvance the organization’s search presence through AEO/GEO best practices, ensuring visibility in AI-driven and generative search environments.Collaborate with SEO and content teams to optimize for answer engines and generative search platforms.Performance Analysis & ReportingMonitor campaign performance using analytics tools (Google Analytics, etc.).Report on key metrics, provide actionable insights,



and recommend improvements.Conduct A/B testing and conversion rate optimization initiatives.Cross-Functional CollaborationWork closely with creative, content, SEO, and web teams to develop campaign assets and integrate keyword insights.Partner with external agencies and vendors as needed.Process ImprovementIdentify opportunities for operational efficiency and continuous improvement.Stay current with digital marketing trends, technologies, and best practices.Strong leadership and team management skills.Data-driven decision-making and analytical thinking.Effective communicator and collaborator across teams and stakeholders.Ability to manage multiple projects in a fast-paced, deadline-driven environment.Strategic mindset with a focus on delivering organizational outcomes.Suggested Qualifications/ExperienceBachelor’s degree in marketing, business administration, or related field.5+ years of experience in digital marketing, with a focus on performance marketing.Hands‑on experience managing paid media campaigns and optimizing for lead generation and revenue growth.Demonstrated experience applying ABM strategies to digital campaigns.Experience with analytics platforms (Google Analytics, Google Ads,



etc.).Proven ability to lead and develop teams.Experience working with external agencies and cross-functional teams.Base Salary Range$80,000 — $100,000 CADBenefitsImpactful work transforming the way the world learnsLearning and growth opportunitiesTuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program2 paid days off for SkillsWave-related activities like exams or final assignmentsEmployee wellbeing (access to mental health services, EFAP program, financial planning and more)Competitive benefits packageHome internet reimbursementsEmployee referral programWellness reimbursementEmployee recognitionSocial eventsDog friendly office spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices.EEO StatementD2L is committed to a fair and inclusive work environment. We are an equal opportunity employer that hires and attracts talent regardless of age, race, creed, color, religion, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, status as a protected veteran or any other legally protected grounds and will not discriminate on these bases. We draw on diversity of thought and experience to reflect the rich array of cultures representing our broad customer base and we seek talent with diversity of life experiences and perspectives from around the world. If you have special accessibility requirements that need to be considered during the recruitment process, please let us know by emailing us and a member of our HR team will get back to you. Information received relating to accommodation needs of applicants will be addressed confidentially. D2L maintains a drug-free workplace.#J-18808-Ljbffr

📌 Manager, Performance Marketing - C$80,000 - C$100,000 A Year (Toronto)
🏢 D2L
📍 Toronto