Turn complex audience data into action-oriented strategy at Omd, combining analytical thinking, media knowledge, and client communication.

As an Associate Director in Strategic Planning, you will help optimize target audiences and drive client business goals. The work spans large audience datasets, proprietary research, media planning, and digital marketing technologies. You will guide recommendations while managing quality, timing, and collaboration.

Key Responsibilities:

- Optimize target audiences using consumer insights and behaviors
- Challenge media specialists and identify strategic gaps
- Assess issues, determine priorities, and recommend paths forward
- Anticipate needs, flag risks, and close action loops
- Move measurement discussions toward business outcomes

Requirements:

- Ability to synthesize data and research concisely
- Experience with large, complex audience data
- Familiarity with DMP and Acxiom audience data
- Experience collaborating with global teams and agencies
- Familiarity with TV, web, mobile, CRM, social, and search

Use audience insights, data expertise, and strategic judgment to develop client-ready media recommendations within Omd’s agency workplace.

📌 Audience Insights Associate Director (Toronto)
🏢 OMD
📍 Toronto