Shape member engagement for Manulife’s Group Advantages business in Toronto through clear communications, campaign strategy, and digital solutions.

This Marketing Manager develops communications that improve member understanding, satisfaction, adoption, and self-service behaviours. You will partner with MarTech and Personalization, Product, Digital Experience, Customer Centricity, Distribution, Analytics, and Technology teams. The position suits an experienced marketer who can simplify complex benefit information and manage concurrent programs.

Key Responsibilities:

- Translate complex benefit information into actionable communications
- Develop integrated marketing plans aligned with key objectives
- Coordinate multiple initiatives, milestones, deliverables, and expectations




- Provide strategic recommendations across cross-functional partner teams
- Champion digital marketing best practices and member experience improvements

Requirements:

- Eight to ten-plus years managing and executing marketing campaigns
- Strong understanding of digital media and online marketing practices
- Exceptional writing and editing skills for compelling narratives
- Ability to measure and optimize campaigns using data
- Group Benefits, healthcare, or related industry experience highly valued

Use strategic marketing, clear storytelling, and cross-functional collaboration to strengthen member experiences across Manulife Group Benefits.

📌 Group Benefits Marketing Manager (Halifax Regional Municipality)
🏢 Manulife
📍 Halifax Regional Municipality