Marketing measurement and predictive modeling anchor this Senior Data Analyst opportunity with ShyftLabs, working in a hybrid Toronto setting. Apply Python, SQL, and statistical techniques to advertising questions. This Senior Data Analyst, Advanced Analytics & Data Science, supports enterprise Retail Media Network initiatives through business-focused data science. Evaluate campaign effectiveness, build forecasts and segments, and develop scalable analytical solutions. Your recommendations will help stakeholders understand performance drivers and optimization opportunities.

Key Responsibilities
Conduct exploratory analysis, hypothesis testing, and statistical modeling Measure advertising effectiveness through attribution, ROAS, and incrementality Develop forecasting methodologies and predictive machine learning solutions Automate reports, workflows, validation,



and manual analytical processes Translate complex findings into presentations and clear recommendations

Requirements:
Four to seven years of professional quantitative analytics experience Proficiency in Python and libraries including Pandas or Scikit-learn Experience applying regression, forecasting, segmentation, and hypothesis testing Background in marketing, campaign, advertising, or performance analytics Ability to communicate recommendations in a client-facing workplace Bring marketing analytics, predictive modeling, and stakeholder communication skills to ShyftLabs advertising measurement initiatives. #J-18808-Ljbffr

📌 Senior Marketing Analytics Data Scientist (Toronto)
🏢 ShyftLabs
📍 Toronto