Drive sponsorship activations for the Canadian Hockey League, delivering partner programs across hockey, digital, broadcast, events, and fan engagement platforms.

This full-time, permanent Manager, Partnerships role connects corporate partner objectives with CHL priorities. You will plan programs, coordinate internal departments and member clubs, manage execution details, and recommend ways to increase partnership value. The hybrid schedule requires at least three office days weekly in Etobicoke, Ontario.

Key Responsibilities:

- Plan national, regional, and local sponsorship programs
- Execute in-arena, broadcast, digital, and social activations
- Coordinate departments, leagues, teams, suppliers, and agencies
- Support hospitality, events, and Memorial Cup operations




- Track deliverables, results, and partner feedback

Requirements:

- Three to five years in sponsorship activation, marketing, or account management
- Sports, entertainment, live events, or agency experience is an asset
- Robust project management, organization, and attention to detail
- Creative, commercial, and solution-focused approach
- Availability for occasional evenings, weekends, holidays, and travel

Use sponsorship activation, project coordination, and partner service expertise to deliver measurable CHL programs across hockey platforms.

📌 Sports Sponsorship Activation Manager (Toronto)
🏢 Canadian Hockey League
📍 Toronto