Optimize mobile app acquisition with AppsFlyer, ROAS analysis, and structured A/B testing across Meta, TikTok, Snapchat, and StackAdapt.

As a Media Buyer, you will manage performance marketing campaigns designed to increase mobile installs and first-time deposits. The position requires hands-on expertise in bid strategy, conversion improvement, attribution, and post-install event optimization. You will turn campaign data into explicit actions while collaborating with creative and motion teams.

Key Responsibilities:

- Optimize campaigns for cost efficiency, engagement, and revenue
- Build tracking and reporting frameworks across acquisition funnels
- Execute A/B tests for audiences, placements, and creatives
- Monitor SKAN, privacy updates, and attribution model changes




- Align brand awareness and performance campaigns across channels

Requirements:

- Two to four years in performance marketing or user acquisition
- Strong knowledge of AppsFlyer tracking and cohort analysis
- Experience improving bids, audiences, and conversion rates
- Understanding of ROAS optimization and FTD-focused funnels
- Experience collaborating on ad concepts and creative iterations

Use mobile acquisition, attribution, and testing expertise to improve ROAS and post-install performance across paid channels.

📌 Mobile App Performance Marketing Buyer (Toronto)
🏢 Futuretek
📍 Toronto