Lead Sportsnet marketing strategy in Toronto, using audience insight and full-funnel planning onsite at Rogers’ Corporate office. Drive growth across brands. The Senior Director, Marketing, leads portfolio marketing for Rogers Sports & Media. You will shape integrated brand and go-to-market plans across Sportsnet, television, streaming, and radio. The role translates content priorities, audience insight, and business goals into measurable marketing action.

Key Responsibilities
Set multi-year portfolio marketing strategy and annual integrated roadmaps Grow audiences across linear, digital, audio, social, and streaming Accelerate direct-to-consumer and over-the-top subscription growth Lead full-funnel campaigns, advertising calendars,



and creative standards Coach and develop a team of 15+ marketing professionals

Requirements:
15+ years of progressive senior marketing leadership experience Media, entertainment, sports, streaming, subscription, or technology experience Experience leading multi-brand or multi-product portfolios Expertise in brand strategy, segmentation, performance media, and customer relationship management Solid commercial acumen and executive communication skills Bring strategic leadership, audience growth expertise, and brand stewardship to Rogers Sports & Media’s Toronto marketing portfolio. #J-18808-Ljbffr

📌 Senior Director Sportsnet Marketing (Toronto)
🏢 Rogers Communications
📍 Toronto