- Own day-to-day digital campaign operations (display, programmatic, social, video, search-support) in collaboration with Subject matter experts (SME's), with additional responsibility for pixel strategy, measurement hygiene and data governance.
- Ensure campaigns launch on time, run smoothly, meet quality standards and deliver against client KPIs under guidance from senior ops/strategy leads.

Key responsibilities

- Campaign Trafficking & setup
- Configure campaigns in ad servers/DSPs/SSPs and social platforms; apply targeting, creatives, tracking pixels and third‐party tags according to specs.
- Validate creative specs, creative-size compatibility and URL redirects.
- Pixel strategy & measurement design
- Develop and maintain a pixel/event taxonomy that maps site/app events to campaign KPIs and attribution modeling needs.
- Define standard naming conventions, event parameters, value fields and deduplication rules across platforms.
- Recommend and implement client-appropriate measurement approaches: client-side pixels (Meta, Google, TikTok), server-to-server (S2S) or hybrid solutions for reliability and privacy resilience.
- Align pixel strategy with reporting needs (last-click, data-driven attribution, incrementality) and with analytics teams.
- Coordinate with development teams for hard‐coded or SDK event implementations, and support QA of mobile SDK events.
- Create and run pixel QA checklists: verify event firing, parameter accuracy, dedupe, conversion priorities and proper conversions attribution.
- Monitor and resolve tag duplication, missing events, or mismatched parameter values.
- Campaign monitoring, pacing & optimization
- Monitor delivery, pacing, budgets and inventory; implement optimizations (bids, audiences, creative rotation) guided by performance leads.
- Use pixel‐derived conversion data to fuel optimizations and audience building (retargeting / lookalike).
- Reporting & insights




- Produce client/internal performance reports and maintain dashboards that use validated pixel data, surface insights and optimization recommendations.
- Track data quality KPIs (pixel firing rate, event completion rate) and report issues proactively.
- Liaise with strategy/account, analytics, Ad Ops and Marketing Science teams to align on timelines, specs and deliverables.
- Manage routine communication with ad tech vendors, measurement partners and publishers for troubleshooting and implementation support.
- Documentation & process improvement
- Maintain pixel strategy docs, event taxonomies, implementation guides, SOPs and post‐campaign retrospectives; propose process improvements and automation opportunities.
- Pixels & SDKs: Meta Pixel, Google Ads/GA4, TikTok, LinkedIn, custom S2S implementations
- Ad tech: DV360, The Trade Desk, Google Ad Manager, social ad managers
- Analytics & reporting: GA4, Google Campaign Manager
- 2-3 years in ad ops/digital campaign operations at an agency or in‐house media role, with direct pixel/tagging experience
- Strong attention to detail, analytical mindset and problem‐solving skills
- Practical experience with GTM/dataLayer and event taxonomy design
- Good communicator; able to translate technical measurement issues for non‐technical stakeholders

KPIs / success metrics (measurement-focused)

- Pixel/event firing accuracy (target 98%+)
- Event completeness rate (conversion events captured vs expected)
- On‐time launch rate (95%+)
- Budget pacing accuracy (within agreed tolerances)
- Mean time to resolve measurement/tagging issues
- Pixel strategy & event taxonomy document mapping events to KPIs
- Pixel QA checklists and troubleshooting runbooks
- Daily/weekly performance dashboards using validated conversion data
- Post‐campaign measurement audit and recommendations
- Independently execute medium‐complexity campaigns and own pixel implementations for small to mid‐size clients.
- Advice on measurement resilience (server‐side, clean rooms) and privacy‐protected data strategies as part of career progression.
- Develop

📌 Digital Operations Manager (Toronto)
🏢 PHD
📍 Toronto