Salesforce product strategy and CRM expertise define this Digital Product Manager role at Sun Life. Work hybrid, from the office and virtually.

At Prospr, Sun Life’s digital front door for Canadians, you will own Salesforce and related Advisor, SSA, and IWA capabilities. You will guide CRM workflows, lead management, digital partnerships, and platform experiences. The role combines product strategy, execution, data, and stakeholder leadership across an enterprise setting.

Key Responsibilities:

- Own and evolve the Salesforce product roadmap
- Translate advisor needs into scalable CRM workflows
- Improve lead distribution, qualification, conversion, and pipeline visibility
- Partner on integrations, APIs, data models, and automation




- Apply AI and automation to improve advisor productivity

Requirements:

- Four-plus years of product management experience
- Hands-on CRM, Salesforce, sales technology, or advisor product experience
- Understanding of lead management and sales workflows
- Experience owning end-to-end product lifecycles
- Ability to discuss Salesforce architecture and technical trade-offs

Lead Salesforce CRM strategy, measurable outcomes, and intuitive workflows supporting Prospr’s advisors, partners, and clients.

📌 Salesforce Digital Product Manager (Kitchener)
🏢 SunLife
📍 Kitchener