Lead community growth marketing for GitLab remotely across Canada or the United States, using strategy and member experience to build engagement.

This lead manager shapes community strategy across GitLab’s portfolio, including the Software Engineering Leadership Forum. The work connects programming, lifecycle marketing, audience experience, and advocacy. You will turn community relationships into measurable growth through coordinated journeys, events, and cross-functional plans.

Key Responsibilities:

- Shape SELF strategy and growth plans
- Lead SELF events, chapters, programming, and audience experiences
- Design automated member journeys and cross-functional workflows
- Coordinate annual programming with GitLab campaigns and launches
- Measure membership growth,



activation, retention, and advocacy

Requirements:

- Experience building or scaling communities or membership programs
- Ability to create growth plans and marketing calendars
- Experience delivering virtual and in-person community events
- Familiarity with lifecycle marketing, automation, CRM, or analytics
- Robust cross-functional collaboration, writing, and judgment

Apply community strategy, integrated marketing, and member insights to grow GitLab programs and strengthen sustained participation.

📌 Lead Community Growth Marketing Manager (Canada)
🏢 GitLab
📍 Canada