Lead Sportsnet portfolio marketing in Toronto through audience growth, subscription strategy, and integrated brand leadership at Rogers Sports & Media. The Senior Director, Marketing, leads marketing across Sportsnet, television, specialty brands, streaming products, and Rogers’ national radio network. This senior leader translates audience insight, content priorities, and business goals into brand platforms and full-funnel plans. The role manages 15+ marketers while coordinating content, product, distribution, revenue, media, insights, creative, and agency partners.

Key Responsibilities
Set portfolio marketing strategy and annual integrated roadmaps Grow audiences across linear, digital, audio, social,



and streaming Accelerate DTC and OTT subscription growth Lead campaigns from briefing through evaluation Develop and coach 15+ marketing professionals

Requirements:
15+ years of progressive senior marketing leadership experience Experience leading multi-brand or multi-product portfolios Robust understanding of Canadian media and streaming Expertise in brand, lifecycle, performance, and full-funnel marketing Experience leading sizable teams and developing talent Shape Rogers Sports & Media growth through strategic marketing, audience insight, subscription expertise, and strong portfolio leadership. #J-18808-Ljbffr

📌 Senior Director Sports Media Marketing (Toronto)
🏢 Rogers communications
📍 Toronto