Lead Trade Sales growth from Masco Canada’s hybrid St. Thomas office through business development strategy, sales enablement, and commercial leadership.
As Director, Sales and Business Development, you will develop profitable-growth strategies across Trade segments and collaborate with internal and external stakeholders. The scope includes Strategic Customer Account Management, Residential Recent Construction, Bathing, Showroom, Repair and Install, and Commercial execution. You will lead teams, relationships, pipeline management, forecasting, and business intelligence activities.

Key Responsibilities

Develop and execute Trade sales and business development strategiesLead Business Development and Sales Enablement teamsIdentify markets, customer segments, partnerships, and product opportunitiesBuild relationships with contractors,



influencers, customers, and agenciesReport commercial performance using metrics, KPIs, and business insightsRequirements:
Bachelor’s degree in Business, Marketing, Commerce, or related field10+ years in business development, sales strategy, or commercial leadershipStrong Canadian Trade channel and commercial sales knowledgeExperience developing growth strategies and strategic relationshipsPlumbing, building materials, or related industry experience preferredBring Trade channel expertise, sales enablement leadership, and profitable-growth strategy to Masco Canada’s St. Thomas team.
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📌 Director Trade Sales Strategy (Winnipeg)
🏢 Behr Canada
📍 Winnipeg