Lead channel strategy, content analytics, and creative direction for Martell Group’s in-office YouTube operation. Help determine what must change for greater scale.
Martell Group needs a strategic advisor who can connect production choices with measurable channel growth. The position covers content roadmaps, competitor research, scripts, story structures, performance analysis, and recommendations for messaging and formats. Candidates from film production, directing, documentary filmmaking, or scriptwriting are encouraged.

Key Responsibilities

Execute long-term strategies aligned with audience and business objectivesResearch competitors, trends, interests, and emerging YouTube opportunitiesOptimize content for retention, watch time, and engagementMonitor click-through, retention, subscriber conversion,



and engagement metricsPotentially assist with filming, directing, or productionRequirements:
Three-plus years of demonstrated YouTube content experienceStrong understanding of analytics and channel growth strategiesProven ability to write scripts and develop video conceptsExperience balancing trends with evergreen content opportunitiesExcellent communication and creative leadership abilitiesApply channel strategy, production insight, and data-driven recommendations to advance Martell Group’s YouTube audience and business growth.
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📌 Youtube Channel Strategy Director (Winnipeg)
🏢 Martell Ventures
📍 Winnipeg