Shape CrowdRiff customer journeys with cohort strategy, activation programs, and expansion plays that support travel brands worldwide.
This Principal Lifecycle Marketing role owns the customer path from onboarding through adoption, expansion, and renewal across CrowdRiff’s solution suite. You will define moments that matter, set activation goals with Product and Support, and develop programs that move expansion pipeline to closed deals. You will also support prospect nurture and win-back.

Key Responsibilities

Lead programs that help current customers reach value quicklySet activation goals with Product and SupportBuild expansion plays for Planner, Creators, UGC, and DAMAdapt messaging by market, tier, and customer statusReport activation, expansion, retention, and nurture conversionRequirements:
8+ years of B2B SaaS marketing experience3+ years in lifecycle, customer, or growth marketingTrack record moving activation, expansion, or retentionStrong creative judgment for formats, channels, and communicationsExperience using AI to automate workflowsLead customer lifecycle marketing at CrowdRiff through activation, expansion, retention reporting, and differentiated travel market messaging.
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📌 Principal Customer Lifecycle Marketing (Winnipeg)
🏢 CrowdRiff
📍 Winnipeg