Lead direct activation OOH investment in Toronto with WPP Media, combining media negotiation, audience intelligence, and operational leadership.
As Manager, Direct Activation OOH, you will oversee comprehensive investment recommendations across OOH formats. You will manage senior vendor relationships, guide client and planning leads, and mentor Associates. The work combines strategic media buying, commercial negotiation, financial governance, and campaign performance analysis.

Key Responsibilities

Develop OOH investment recommendations aligned with client objectivesNegotiate pricing, added value, and priority placementsManage senior relationships with major OOH vendorsMentor Associates and oversee team workflowsLead reconciliations, analyses, and process improvementsRequirements:
Four to six-plus years of progressive media experienceDedicated OOH leadership within an advertising agencyExperience managing or mentoring junior media professionalsAdvanced MediaOcean campaign and financial stewardship skillsKnowledge of COMMB, Vividata, and Canadian media toolsApply OOH investment strategy, negotiation, MediaOcean expertise, and team leadership as WPP Media’s Toronto activation manager.
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📌 Manager Direct Activation Ooh (Winnipeg)
🏢 WPP Media
📍 Winnipeg