Lead Asana’s web strategy in Vancouver, using customer journeys and analytics to make asana.
Com a measurable conversion and pipeline driver.
As Head of Web Strategy and Services, you will guide a complex, multi-product B2B SaaS website. You will shape persona-based discovery, messaging, navigation, localization, and the CMS roadmap. Your work connects user research, experimentation, web analytics, and cross-functional priorities. You will also lead web engineering and localization teams while setting delivery standards and governance.

Key Responsibilities

Set the customer-journey-led vision for asana.
ComOwn conversion and sales pipeline measurement frameworksPrioritize global roadmaps from research and analyticsOversee CMS architecture, performance,



and Core Web VitalsLead web engineering and localization teamsRequirements:
Web strategy experience for complex B2B SaaS websitesMeasurable impact on conversion rates and sales pipelinePeople leadership across technical or multidisciplinary teamsFluency in CMS platforms, architecture, and delivery workflowsExperience scaling international web and localization strategiesShape Asana’s customer journeys, web platform, analytics, and global experiences from the Vancouver office.
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📌 Head Of Web Strategy Vancouver (Winnipeg)
🏢 Decisive Point Group
📍 Winnipeg