VP, Communications, Brand and Marketing (Toronto)

VP, Communications, Brand and Marketing (Toronto)

09 Nov
|
Xanadu
|
Toronto

09 Nov

Xanadu

Toronto

Xanadu’s mission is to build quantum computers that are useful and available to people everywhere.

At Xanadu, we are learners, innovators, researchers, collaborators and problem solvers. We are creating something that has never been built before. What we are doing is extremely hard, the classic moon shot. Few people in their life will be able to be a part of something like this, where if we are successful, the technologies we develop will solve some of the world’s most challenging problems, and literally change the world. And that is something to be excited about

Achieving this mission requires exceptional technology, talented people, and the ability to communicate clearly why our work matters. We are seeking a VP, Communications, Brand & Marketing to lead how Xanadu presents itself to the world. This role brings together external communications, public relations, corporate branding, and product marketing under one leader to build an integrated strategy connecting Xanadu’s mission, technical progress, and commercial priorities with key audiences—including customers, partners, developers, media, and investors.

Your role and responsibilities:

External Communications and Public Relations

- Develop and lead an integrated external communications strategy aligned with Xanadu’s business objectives, technical roadmap, and commercial priorities.
- Establish a clear, cohesive corporate narrative explaining Xanadu’s strategy, differentiated technology, and progress toward useful quantum computing.
- Build and cultivate strategic relationships with technology, science, business, and financial media to elevate the quality and accuracy of reporting about Xanadu.
- Lead high-impact communications for technical milestones, product launches,



strategic partnerships, and corporate developments.
- Shape executive communications, including speeches, presentations, interviews, thought leadership, and participation in influential industry forums.
- Lead issues management and crisis communications, establishing proactive response protocols and providing real-time executive counsel.
- Partner with Legal and Investor Relations to ensure all external communications are compliant, accurate, consistent, and well-coordinated.
- Coordinate with Government Relations on messaging and announcements involving public funding, policy initiatives, and government stakeholders.

Corporate Brand and Reputation

- Own Xanadu’s corporate brand strategy, positioning, visual identity, and brand standards across all external touchpoints and channels.
- Build a distinctive, credible brand that reflects Xanadu’s scientific depth, ambition, and commercial momentum.
- Oversee corporate content, digital strategy, website development, social channels, and creative execution, upholding exceptional quality and editorial standards.
- Drive thought leadership initiatives that reinforce Xanadu’s leadership across quantum computing and the broader deep-tech ecosystem.
- Collaborate with the People team on employer branding and with Internal Communications to maintain tight alignment between internal and external narratives.




- Systematically monitor brand reputation, sentiment, and industry developments to inform strategic decisions.

Product Marketing and Market Positioning

- Lead product marketing across Xanadu’s hardware, software, and services portfolio, translating deep technical capabilities into distinct customer value.
- Develop differentiated positioning, value propositions, and messaging frameworks for priority platforms, products, and market segments.
- Cultivate a granular understanding of enterprise customer needs, developer communities, market dynamics, and competitive offerings.
- Partner closely with Product and Engineering leadership to communicate capabilities and roadmaps accurately, maintaining clarity between current offerings and future milestones.
- Direct go-to-market and product launch strategies in tight partnership with Product, Engineering, Commercial, and Partnerships teams.
- Equip commercial and sales teams with high-impact collateral, use cases, pitch decks, competitive battlecards, and customer-facing tools.
- Source and produce customer and partner case studies that demonstrate real-world impact and validate Xanadu’s progress.
- Deploy targeted marketing programs to accelerate awareness, developer adoption, and pipeline generation across target audiences.
- Tie marketing activities directly to commercial objectives, measuring contribution to pipeline, customer adoption, and enterprise growth.

Leadership and Functional Development

- Recruit, mentor, and lead a high-performing, cross-functional team spanning communications, brand, and marketing.
- Establish explicit departmental priorities, accountability fram

📌 VP, Communications, Brand and Marketing (Toronto)
🏢 Xanadu
📍 Toronto

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