Lead Buyerlink’s paid social growth from Victoria, BC, combining Meta expertise with strategic ownership of Home Services and Automotive acquisition.

As VP of Paid Media, you will lead strategy and execution while developing a high-performing team. Build, launch, optimize, and scale B2C lead generation across Meta, native, display, and emerging social platforms. Improve lead quality, conversion rates, CPL, and campaign efficiency through disciplined experimentation and explicit performance reporting.

Key Responsibilities:

- Own paid social and native advertising for two business verticals
- Manage campaigns directly in Meta Ads Manager
- Scale profitable lead volume while improving quality and CPL
- Build testing programs across creative, audiences, offers, and structure




- Present insights, risks, recommendations, and investment plans

Requirements:

- Three or more years in performance marketing
- Hands-on Meta campaign setup, optimization, measurement, and scaling
- Experience scaling spend to hundreds of thousands monthly
- B2C lead generation experience balancing volume, CPL, and quality
- Bachelor’s degree or equivalent professional experience

Bring hands-on Meta leadership, analytical rigor, and scalable acquisition expertise to Buyerlink’s Victoria-based growth team.

📌 VP Paid Social Performance Marketing (Victoria)
🏢 Buyerlink
📍 Victoria