Lead PPC and SEO strategy remotely for Blacksmith Agency across the USA, Canada, or South Africa, with responsibility for department performance.

As Head of Performance Marketing, you manage the PPC strategist and SEO strategist. You set channel strategy, guide budget allocation, and own client results across multifamily, B2B, and technical verticals. This is a management seat, not a campaign-building position.

Key Responsibilities:

- Lead PPC and SEO strategists across their development and reviews
- Set quality standards for audits, reporting, and delivered work
- Own honest reporting, attribution, and GA4 accuracy
- Diagnose at-risk accounts and direct recovery efforts
- Set channel strategy and budget allocation as accounts scale

Requirements:

- Seven or more years across paid media and SEO
- Management experience with specialist reviews and development
- Depth in Google Ads, GA4, and Search Console
- Working knowledge of Meta and Microsoft Ads
- Agency experience managing many accounts concurrently

Own department delivery, client escalations, and channel direction while leading PPC and SEO specialists at Blacksmith Agency.

📌 Head of PPC and SEO Marketing (Montreal)
🏢 Blacksmith Agency
📍 Montreal