Lotus Group is proud to partner with the Alberta Forest Products Association (AFPA) in the recruitment of its next President & Chief Executive Officer.

Founded in 1942, AFPA is a non-profit industry association representing more than 40 member companies across Alberta's forest products sector, including lumber, panelboard, pulp and paper, and secondary wood products. Headquartered in Edmonton, AFPA serves as a unified voice for an industry that generates more than $14 billion in economic activity, supports approximately 30,500 jobs, and plays a vital role in the economic sustainability of more than 70 Alberta communities.

AFPA works closely with industry, government, Indigenous communities, and other stakeholders to advance responsible forest management, strengthen industry competitiveness, influence public policy, and promote the long-term success of Alberta's forest products sector.

As the industry navigates increasing regulatory complexity, trade pressures, fibre access challenges, and evolving government policies, AFPA is seeking an accomplished and respected executive to lead the Association through an important period for Alberta's forestry industry.

Reporting to the Board of Directors, the President & CEO will provide strategic leadership, strengthen government and industry relationships, and serve as a credible and trusted voice for Alberta's forest products sector. This individual will be responsible for advancing AFPA's strategic priorities, influencing policy decisions, maintaining strong member engagement, and leading a capable and established team.

The successful candidate will bring a collaborative and diplomatic leadership approach, strong political awareness,



and the ability to build consensus among diverse stakeholders while delivering meaningful results for the Association and its members.

Role Responsibilities

Strategic Leadership & Board Governance

- Provide overall strategic leadership to AFPA, ensuring the Association remains focused on advancing the priorities and long-term interests of Alberta's forest products industry.
- Work closely with the Board of Directors to translate strategic priorities into actionable plans, measurable objectives, and clear organizational accountability.
- Lead the development and execution of a three-year strategic plan focused on fibre security, industry competitiveness, Indigenous relationships, and government and public support.
- Provide the Board with timely information, strategic recommendations, and clear reporting on organizational performance and emerging industry issues.
- Identify and prioritize opportunities that strengthen AFPA's influence, credibility, and value to its members.
- Ensure robust governance practices, financial oversight, and effective management of organizational resources.

Government Relations, Policy & Advocacy

- Lead AFPA's government relations and advocacy strategy, building and maintaining effective relationships with municipal, provincial, and federal governments.
- Establish and strengthen relationships with ministers, deputy ministers, senior government officials,



and key policy decision-makers.
- Position AFPA as a trusted and credible resource in the development and implementation of public policy affecting Alberta's forestry industry.
- Advocate for policies that support secure fibre access, forest tenure, land-base management, industry competitiveness, and long-term investment.
- Navigate complex political and regulatory environments while maintaining productive, non-partisan relationships across governments and political parties.
- Work collaboratively with government departments and policy teams to advance practical, evidence-based solutions, escalating issues to senior political leadership when appropriate.
- Anticipate emerging legislative, regulatory, and economic challenges and proactively position AFPA to influence decisions affecting its members.

Industry Advocacy & Stakeholder Relationships

- Serve as the primary spokesperson and representative of AFPA, maintaining a strong and respected presence within government, industry, and the broader public.
- Build and maintain trusted relationships with member companies, industry leaders, Indigenous communities, municipalities, and other key stakeholders.
- Represent the collective interests of a diverse membership, ensuring companies of varying sizes and industry subsectors have an equitable voice.
- Build consensus among members with differing priorities while maintaining a unified and credible industry position.
- Maintain an active presence across Alberta's forestry communities through regular engagement with member operations, mills, municipal leaders, and industry events.
- Strengthen relationships with provincial a

📌 President & CEO (Edmonton)
🏢 Lotus Group
📍 Edmonton